Elevated Essentials by Women for Women

Stepforward was born out of our founder’s search for simple, sophisticated staples suited to today’s women on campus – students, staff, parents and alumni. Basics with a designer point of view.


Shaped by a timeless feminine sensibility and an uncompromising eye for quality. Stepforward was established by Founder and Creative Director Jesse Erin. She and her mother Joan co-designed the line with a shared vision to build the perfect line of basics for women in the collegiate market.


Our basics are designed to fit and flatter a woman’s shape – whether she is extra-small or plus sized. They are available in a range of rich, vibrant hues that elevate and enhance a woman’s skin tone while providing feminine foundations for logo embellishment. Each garments is crafted from luxuriously soft cottons, pigment dyed and heavily washed for added softness and drape. Our design approach is intended to make women in the collegiate market feel understood – through shape, color, and craftsmanship.


In addition to creating a brand and designing products that will resonate with female consumers, we have designed our sales program specifically to serve the collegiate store. Our color stories, art department, and merchandising fixtures and accessories make delivering the product easy and accessible.